Introduction
The answer is public relations - but not as you know it!
Get ready to unlock the potential of your business through the power of PR, content and digital communications!
Latest Episodes
24 If you stay ready, you don’t have to get ready (tips for aspiring expert media commentators)
As the saying goes: “If you stay ready, you don’t have to get ready” – nowhere is this truer than in the media commentary game.If you work in a fast-moving issues-rich...
023 Social media for sceptics and people who hate it - with Rita Zonius
There is so much negative chat these days around social media, and it can be very off-putting for professionals and business owners and leaders of all kinds, so they’r...
022 Marketing vs PR: The black, the white … and the grey
DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we've discussed in previous episodes, PR is largely misunderstood in the business world. But so too is marketi...
021 CASE STUDY: How to leverage organic social media & community outreach to build a thriving brand - with Sallie Jones, Gippsland Jersey
This episode is kind of like a double whammy! I'm chatting with Sallie Jones, the co-founder of a thriving start-up milk brand, Gippsland Jersey.Firstly, Sallie openly...
020 From Self-doubt to influence: How to overcome blocks and fears in your PR efforts
When it comes to implementing PR, content and digital communications in your business, you can have the best strategy under the sun, but if you don’t get off your back...