All Episodes
009 How leadership content can help differentiate your brand in the marketplace
In the last episode (#8) I outlined my โContent Bucketsโ model and explained how it has assisted me in helping entrepreneurs and business leaders to clarify their thin...
008 Use this framework to keep your content efforts fresh and interesting
In this episode, I introduce my 'Content Buckets' model. This model, or framework, has been refined over many years and has proven to be an invaluable tool for categor...
007 Three ways a journalist can help smash your content out of the park
In this episode, I delve into the world of digital communications and public relations, focusing on how journalists can elevate your content. This is a must-listen for...
006 Why business owners need to understand PR
If you're a solopreneur or you run your own growing business and employ people, this episode will resonate! My message to you is this: PR is more important than ever ...
005 Developing a PR mindset - is this the 'secret sauce' of marketing?
Another meaty one for you. Just setting the scene for later episodes! In episode one I broke down what PR is - and isn't. We busted some myths, and explored the broad...
004 'Rolling Thunder Strategy' - the smarter way to generate media exposure
In this micro-episode, I discuss how to generate media coverage for your business or personal brand using what I call the ๐ฟ๐ผ๐น๐น๐ถ๐ป๐ด ๐๐ต๐๐ป๐ฑ๐ฒ๐ฟ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. If you want to tak...
003 The importance of building out your own 'media network'
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode, I unpacked my 'Marketing ...