All Episodes
24 If you stay ready, you don’t have to get ready (tips for aspiring expert media commentators)
As the saying goes: “If you stay ready, you don’t have to get ready” – nowhere is this truer than in the media commentary game.If you work in a fast-moving issues-rich...
023 Social media for sceptics and people who hate it - with Rita Zonius
There is so much negative chat these days around social media, and it can be very off-putting for professionals and business owners and leaders of all kinds, so they’r...
022 Marketing vs PR: The black, the white … and the grey
DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we've discussed in previous episodes, PR is largely misunderstood in the business world. But so too is marketi...
021 CASE STUDY: How to leverage organic social media & community outreach to build a thriving brand - with Sallie Jones, Gippsland Jersey
This episode is kind of like a double whammy! I'm chatting with Sallie Jones, the co-founder of a thriving start-up milk brand, Gippsland Jersey.Firstly, Sallie openly...
020 From Self-doubt to influence: How to overcome blocks and fears in your PR efforts
When it comes to implementing PR, content and digital communications in your business, you can have the best strategy under the sun, but if you don’t get off your back...
019 How Kris Ward found her voice, scored 400+ podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
"We're not here to blend in!" (Kris Ward)If you want to know what it takes to find and hone your voice on social media, secure hundreds of quality podcast interviews (...
018 SUCCESS STORY: How to build a national media profile as the go-to expert in your space (learn from someone who's doing it!)
What does it take for a genuine subject matter expert to generate literally hundreds of items of media exposure? Well, that’s what Jake Moore has been able to do.And n...
017 An insiders guide to building credibility with - and through - the media
Summary: In this episode, I'm joined by media relations specialist Liam Fitzpatrick, the founder of Commswork, to discuss how businesses can earn legitimate editorial ...
016 The Authority Advantage: How to accelerate trust within an increasingly skeptical market
As a leader and a business owner, reputation is your lifeblood.Trust is the social currency of today's digital-first world, and it's in short supply!Which is good news...
015 Sub-channels + pre-owned media: A different way to think about content creation
I am known for getting excited about the opportunities available to business owners to get a leg-up on their competition by being smart with how they use PR, content a...
014 Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-Varela
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust...
013 The power of creating deep content - with Sonja Nisson
In order to carve out a credible thought leadership positioning for your business or personal brand, it's important you're able to unlock, shape and communicate your i...
012 Unpacking today's PR toolkit: Options galore, but which ones are right for your business?
In this episode, I unpack today's PR toolkit - all the options that fall under owned media, earned media, social media, and - to a lesser degree - paid media. Options ...
011 Unlock the potential of your business through the power of PR | Expansive interview with Trevor Young
This episode is a bit different in that I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expans...
010 Human content: take your brand to the next level
In the two previous episodes, I introduced the concept of ‘Content Buckets’ and discussed the four types ('buckets') of content that business owners should be consider...
009 How leadership content can help differentiate your brand in the marketplace
In the last episode (#8) I outlined my ‘Content Buckets’ model and explained how it has assisted me in helping entrepreneurs and business leaders to clarify their thin...
008 Use this framework to keep your content efforts fresh and interesting
In this episode, I introduce my 'Content Buckets' model. This model, or framework, has been refined over many years and has proven to be an invaluable tool for categor...
007 Three ways a journalist can help smash your content out of the park
In this episode, I delve into the world of digital communications and public relations, focusing on how journalists can elevate your content. This is a must-listen for...
006 Why business owners need to understand PR
If you're a solopreneur or you run your own growing business and employ people, this episode will resonate! My message to you is this: PR is more important than eve...
005 Developing a PR mindset - is this the 'secret sauce' of marketing?
Another meaty one for you. Just setting the scene for later episodes! In episode one I broke down what PR is - and isn't. We busted some myths, and explored the bro...
004 'Rolling Thunder Strategy' - the smarter way to generate media exposure
In this micro-episode, I discuss how to generate media coverage for your business or personal brand using what I call the 𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝘂𝗻𝗱𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. If you want to tak...
003 The importance of building out your own 'media network'
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode, I unpacked my 'Marketin...