Introduction
The answer is public relations - but not as you know it!
Get ready to unlock the potential of your business through the power of PR, content and digital communications!
Latest Episodes
018 SUCCESS STORY: How to build a national media profile as the go-to expert in your space (learn from someone who's doing it!)
What does it take for a genuine subject matter expert to generate literally hundreds of items of media exposure? Well, that’s what Jake Moore has been able to do.And n...
017 An insiders guide to building credibility with - and through - the media
Summary: In this episode, I'm joined by media relations specialist Liam Fitzpatrick, the founder of Commswork, to discuss how businesses can earn legitimate editorial ...
016 The Authority Advantage: How to accelerate trust within an increasingly skeptical market
As a leader and a business owner, reputation is your lifeblood.Trust is the social currency of today's digital-first world, and it's in short supply!Which is good news...
015 Sub-channels + pre-owned media: A different way to think about content creation
I am known for getting excited about the opportunities available to business owners to get a leg-up on their competition by being smart with how they use PR, content a...
014 Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-Varela
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust...